Who We Are And What We Do…

Wine Tasmania is the authority for all things grape and wine related in Tasmania! We proudly represent Tasmania's wine producers, with voluntary membership representing more than 98% of Tasmanian wine production through 112 state-wide wine producer members, as well as 95 associated member businesses. Our key roles are to market and promote Tasmanian wine, to provide technical and extension support to wine producers and to represent and advocate their interests. All activities undertaken are designed to differentiate the Tasmanian wine sector and generate value for our members.

Our Organisational Structure

Established in late 2006 as a company limited by guarantee, Wine Tasmania is overseen by a seven-member Board of Directors consisting of four industry directors and three independent directors (i.e. not from member businesses). The independent directors are Martin Rees (Chair) and Nick Haddow. The four member directors are Samantha Connew (Stargazer Wines), Rebecca Duffy (Holm Oak Vineyard), Tim Lyne (Spring Vale Vineyard) and David Milne (Josef Chromy Wines).

Coal Valley Vineyard credit Wine Tasmania Ilona Schneider

With regular travel around the island to members, our headquarters are in Hobart, in offices shared with the Tourism Industry Council of Tasmania. The business employs chief executive officer, Sheralee Davies (aka Wine Queen), Technical and Extension Officer, Paul Smart (aka Lord of the Vines), and casual Project Officer Allison Williams (aka Jill of All Trades).

We are an independent, non-profit organisation, financed by wine producer member businesses, including our brand showcase members and associate members, with occasional additional funding sourced from our Major Partners, the Tasmanian and Australian Governments.

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Our Mission

Wine Tasmania is the peak representative body for Tasmanian grape growers and winemakers, working together to build Tasmania’s reputation as a cool wine region like no other on the planet, with demand for its wines continuing to exceed production.

Strategic Plan

Wine Tasmania operates against a clear Strategic Plan, which is reviewed annually. The current plan was released in July 2019 and is available for download below.

Wine Tasmania Strategic Plan 2019-21 (Released: July 2019)

Also available is the Constitution of Wine Tasmania, reviewed and updated in October 2014.