Who We Are And What We Do…

Wine Tasmania is the peak body for the island's wine producers, with a focus on promoting Tasmania as a cool wine region like no other on the planet, with demand for its wines continuing to exceed production. We proudly represent Tasmania's wine producers, with voluntary membership representing more than 98% of Tasmanian wine production through 125 state-wide wine producer members, 122 associated member businesses and 5 Life Members. Our key roles are to market and promote Tasmanian wine, to provide technical and extension support to wine producers and to represent and advocate their interests. All activities undertaken are designed to differentiate the Tasmanian wine sector and generate value for our members.

Our Organisational Structure

Established in late 2006 as a company limited by guarantee, Wine Tasmania is overseen by a seven-member Board of Directors comprising wine producer and independent directors (i.e. not from member businesses). The directors are Martin Rees (Chair), David Feldheim (Marion's Vineyard), Nick Haddow (Haddow & Dineen), Gilli Lipscombe (Sailor Seeks Horse), Tim Lyne (Spring Vale Vineyard), David Milne (Josef Chromy Wines) and Alicia Peardon (Ghost Rock Wines).

Coal Valley Vineyard credit Wine Tasmania Ilona Schneider

With regular travel around the island to members, our headquarters are in Hobart, in offices shared with the Tourism Industry Council of Tasmania. The business employs full-time Chief Executive Officer, Sheralee Davies (aka Wine Queen), full-time Viticulture & Winemaking Officer, Paul Smart (aka Lord of the Vines), part-time Marketing Officer, Tessa Astbury (aka Yarn Spinner), and casual Project Officer Allison Williams (aka Jill of All Trades).

We are an independent, non-profit organisation, financed by wine producer member businesses, including our brand showcase members and associate members, with occasional additional funding sourced from our Major Partners, the Tasmanian and Australian Governments.

Wine Tas Team

Our Mission

Wine Tasmania is the peak representative body for Tasmanian wine producers, working together to build Tasmania’s reputation as a cool wine region like no other on the planet, with demand for its wines continuing to exceed production.

Strategy & Governance

View the Tasmanian Wine Sector Strategy, released in November 2023.

Wine Tasmania has also released the Tasmanian Wine Research, Development & Extension Strategy 2023-2027.

Also available is the Constitution of Wine Tasmania, reviewed and updated in November 2023.