Who We Are And What We Do…

Wine Tasmania is the authority for all things grape and wine related in Tasmania! We proudly represent Tasmania's wine producers, with voluntary membership representing more than 98% of Tasmanian wine production through 125 state-wide wine producer members, 122 associated member businesses and 5 Life Members. Our key roles are to market and promote Tasmanian wine, to provide technical and extension support to wine producers and to represent and advocate their interests. All activities undertaken are designed to differentiate the Tasmanian wine sector and generate value for our members.

Our Organisational Structure

Established in late 2006 as a company limited by guarantee, Wine Tasmania is overseen by a seven-member Board of Directors comprising wine producer and independent directors (i.e. not from member businesses). The directors are Martin Rees (Chair), Nick Haddow (Haddow & Dineen), Neville Bagot (Barringwood), Samantha Connew (Stargazer Wines), Gilli Lipscombe (Sailor Seeks Horse), Tim Lyne (Spring Vale Vineyard) and David Milne (Josef Chromy Wines).

Coal Valley Vineyard credit Wine Tasmania Ilona Schneider

With regular travel around the island to members, our headquarters are in Hobart, in offices shared with the Tourism Industry Council of Tasmania. The business employs chief executive officer, Sheralee Davies (aka Wine Queen), Viticulture & Winemaking Officer, Paul Smart (aka Lord of the Vines), Marketing Officer, Tessa Astbury (aka Yarn Spinner), and casual Project Officer Allison Williams (aka Jill of All Trades).

We are an independent, non-profit organisation, financed by wine producer member businesses, including our brand showcase members and associate members, with occasional additional funding sourced from our Major Partners, the Tasmanian and Australian Governments.

Wine Tas Team

Our Mission

Wine Tasmania is the peak representative body for Tasmanian grape growers and winemakers, working together to build Tasmania’s reputation as a cool wine region like no other on the planet, with demand for its wines continuing to exceed production.

Strategic Plan

Wine Tasmania operates against a clear Strategic Plan, which is reviewed annually. The current plan is available for download below.

Wine Tasmania Strategic Plan 2021-23

Wine Tasmania has also released the Tasmanian Wine Research, Development & Extension Strategy 2023-2027.

Also available is the Constitution of Wine Tasmania, reviewed and updated in November 2023.