Tasmanian wine driving visitation to regional areas

Over the past year, close to 300,000 interstate and international visitors to Tasmania called into a cellar door during their stay - 22% of all visitors to Tasmania. Importantly, this segment of visitors spend around $1,000 more per person on average than other visitors to the island.

“With Tasmania’s key focus on growing regional visitation and encouraging high yield travellers, wine is an important motive and part of the visitor experience”, said Wine Tasmania CEO Sheralee Davies. “This hugely popular guide has been updated for 2020, featuring more than 70 cellar door and vineyards around the island, together with complementary dining and visitor offerings.” Release of the 2020 Tasmanian Wine Trails guide follows recent collaboration between Wine Tasmania and the Tourism Industry Council of Tasmania, to develop the Bottling Wine Tourism Plan. “Bottling Wine Tourism aims to establish Tasmania as the country’s premier wine tourism region, with a focus on increasing high value visitation to Tasmania cellar doors and the overall value of wine tourism to Tasmania’s economy.” “The Tasmanian Wine Trails guide helps the increasing number of wine lovers visiting Tasmania to navigate their way around the state and its cellar doors.” Ms Davies said the brochure continued to grow in popularity each year, with more than 250,000 people accessing the guide annually through the printed and digital versions. An electronic copy of the guide is available, with printed copies available by contacting Wine Tasmania on 03 6223 3770 or mail@winetasmania.net.au and from cellar doors, airports, tourism outlets and visitor information centres.

Further information: Sheralee Davies, CEO - 03 6223 3770, mail@winetasmania.net.au