Tasmania Invites Wine Trade Down South

Wine Tasmania is inviting selected Australian wine trade representatives to visit the island across four separate visits in September and October this year.

The annual Tasmanian wine trade visitation program, now in its seventh year, was paused in 2020 due to Covid-19. This year the program is back – Covid-willing! –with an increased total of 48 places available for successful applicants. After an extremely challenging period for many, Tasmanian wine producers are looking forward to reconnecting with wine buyers and thanking them for their support.

Sheralee Davies, Wine Tasmania CEO, said: “Our wholesale wine buyers - for both restaurants / wine bars and retail outlets around the country - are major supporters of our Tasmanian wine businesses."

"We know the past 18 months have been particularly difficult for our friends in hospitality, who have nonetheless continued to demonstrate strong support for local wine producers. We want to thank them and share with them a little of our Tasmanian lifestyle after far too long between being able to catch up face to face."

"Tasmania produces some of the world's best wines, Pinot Noir, Chardonnay and sparkling wines in particular. Our wines taste even better when enjoyed in Tasmania accompanied by our outstanding local produce, and we look forward to welcoming wine trade representatives to experience this for themselves.

"We're delighted to expand the visitation program in 2021 to four visits, to open applications up to all previously-hosted wine trade visitors over the past seven years, as well as offer places in each of the visits for local Tasmanian wine trade to join their interstate counterparts for the first time,” Ms Davies said.

The visitation program presents a unique opportunity for wine and hospitality professionals interested in exploring and learning about all that Tasmania has to offer. The extensive itineraries include two days exploring the best of Tasmanian wine, food and tourism experiences, covering flights, accommodation, transport. The program will visit both the south and north of Tasmania on respective visits, with tastings including wines from across the island's seven wine growing areas.

Participants will be selected on a competitive basis, with brief applications involving the completion of a short questionnaire. Applications will be reviewed by a panel to select the 2021 participants. While there have only been ten places available annually in previous iterations of the program, Wine Tasmania is pleased to present a significant expansion of this program in 2021 for up to 48 people. Successful applicants must be available to travel across four Monday & Tuesday dates in September and October, pending travel restrictions at the time. Applications close on the 20th of August 2021.

For more information and to apply for the program, visit

Wine Tasmania’s focus on wine trade is supported by a series of additional events and promotional activities over the coming months, including new release wine tastings for Tasmanian wine trade, the revitalised Tasmanian Wine List of the Year Awards and Tassie Wine Stars event.

This opportunity is presented with support from the Tasmanian Government.

For further information, contact Sheralee Davies, CEO of Wine Tasmania on 0407 004 959.

Image Courtesy Renee Hodskiss & Wine Tasmania

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