New one-stop tasmanian wine shop launched
The peak body for Tasmanian wine producers has launched a new online one-stop-shop to support, showcase and celebrate the island’s producers, while also offering a “taster” of their wines for direct sale.
CEO of Wine Tasmania Sheralee Davies said the new website aimed to bring together some of the “greatest hits of Tassie wine” for the first time, making it easy for consumers to buy mixed wine packs, with all proceeds going back to producers.
“Like so many others, times are tough for our small wine businesses. They have been impacted by reduced tourism traffic, with many cellar doors having to close, as well as restrictions on licensed premises, such as restaurants and wine bars.”
"If people are looking to support Tasmanian wine producers, one way is to buy wine directly from them - either buying a mix of wine from different producers via our new website or directly from wine producers”, said Ms Davies.
“It’s a platform to introduce the people behind the wines and to continue engaging with Tasmanian wine lovers around the country while we can’t visit them and they can’t visit us.”
Ms Davies said the website offered a “Tasmanian taster” with one wine from different producers in each pack, while encouraging consumers to continue purchasing directly from producers and signing up to individual wine clubs.
The first campaign, which runs until 17 May, features Shane & Fran from Delamere Vineyards, Adam from Gala Estate, Rita & Bob from Grey Sands, Pete from Handpicked Wines, Rosemary from Home Hill Wines, Jeremy from Josef Chromy Wines, Gail & Marcus from La Villa Wines, Jonny from Mewstone Wines, Jackie & Darren from Puddleduck, Greer from Quiet Mutiny, Tim & Rod from Spring Vale and Sam from Stargazer Wines.
To order mixed cases of wine directly from Wine Tasmania’s new website, visit https://wine-tasmania.myshopify.com. Updated details on buying direct from Tasmanian wine producers are also available at http://bit.ly/supporttassiewine or www.winetasmania.com.au.
Sheralee Davies, CEO, Wine Tasmania - 0407 004 959