BLEND: Wine Tourism Lunch

Join friends for outstanding wine, fine food and insightful conversation as we consider the growth and opportunities for collaboration across Tasmania's world-beating wine and tourism sectors.

The future of our two sectors is increasingly intertwined. Wine is now a major visitor drawcard to Tasmania and especially our regional areas, while visitor growth brings more customers directly to the cellar door.

Let's explore the future of Tasmania's unique wine tourism sector with two of Australia's leading gurus on the relationship between great wine and unforgettable visitor experiences: 

David LeMire MW - Sales & Marketing with Shaw & Smith & Tolpuddle Vineyard: David will share real life examples of wine businesses that have focussed on cellar door and direct wine sales through visitor experiences and events to maximise yield. 

Peter McAtamney - Principal, Wine Business Solutions:  Peter will speak on the potential of wine tourism to a region including practical examples for Tasmania from across the wine world. 

Download Peter's presentation here.