Cellar Door Workshop - South

Wine Tasmania is delighted to welcome wine tourism guru Clare Burder from Vintuition back to Tasmania for three workshops in July (Monday 15 July - north, Tuesday 16 July - east, Wednesday 17 July - south). Those of you that attended our workshops with Clare in 2017 will know how much knowledge, enthusiasm and practical experience she offers. These workshops are not a repeat of the 2017 sessions, and all cellar door operators / staff  as well as anyone considering opening a cellar door are encouraged to get along.

The half day workshops will focus on how to differentiate and add value to your visitor experience, and we'll also hear from Tourism Tasmania on key visitor insights (Kate Phillips, Wine Tourism Marketer). With more and more people travelling to Tasmania motivated by our wine and food, your cellar door can be one of your most successful and profitable channel for wine sales and developing relationships with people who love your wines. In these workshops, we'll be discussing ways to differentiate your experience to reflect the Tasmanian Wine Brand and your unique stories, how to deliver exceptional hospitality and service, how to 'close the sale', and ways to build experiences and value beyond just a tasting or bottle of wine. 

BEFORE YOU REGISTER TO ATTEND: To help us tailor workshop content to you and your business, as well as to provide input into how we can help grow this important channel and measure future cellar door visitation insights, we would be grateful if you would take just a few minutes to participate in this short survey.

The session also includes morning tea and will be followed by lunch. 

Details as follows:

  • Date: Wednesday, 17 July 2019
  • Time: 9.30am - 12.30pm, followed by lunch.
  • Venue: Puddleduck Vineyard, 992 Richmond Road, Richmond.
  • Cost: $85+GST for Wine Tasmania members (you must be logged in to access this discounted rate), $65+GST for member's additional registrations (*see note below) and $150+GST for non-members.

These workshops have been subsidised by the Tasmanian Government and Wine Tasmania as part of the Market Development and Wine Tourism Project, and are presented with the support of Wine Tasmania Partner NAB. 





Registrations are now open, click on the "Event Registration" heading below (just above where it says Related Events), to secure your seat. 

*Wine Tasmania Members - if would you like to send more than one employee along to this 'must attend' workshop, click on the "Additional Registrations" event heading below to register  your additional staff at the discounted rate of $65 + GST.  (NB this offer is only available to Wine Tasmania members and you must be logged in to obtain the member rate and to register additional staff - contact Wine Tasmania if you have misplaced your Username and Password).