Our Organisational Structure
Based in Hobart, the statewide business is overseen by a seven-member Board of Directors consisting of four industry directors and three independent directors (i.e. not from member businesses). The independent directors are Chair Martin Rees, Nick Haddow and Guy Taylor. The four-member directors are Rebecca Duffy, Jeremy Dineen, Shane Holloway and Joe Holyman. A profile of each Director is outlined below.
The business employs chief executive officer, Sheralee Davies, a part-time technical and extension officer, Paul Smart, and a casual project officer Allison Williams.
Board of Directors
Wine Tasmania Chair, Martin Rees was a Partner of KPMG in Tasmania from 1989 to 2015, including Managing Partner of the Launceston office for his last 12 years before deciding to retire and move to a part time consultant role. Since then he has focused on furthering his career as a Board advisor and Director.
Martin also acts as a commercial advisor to a number of private and public sector boards including Vos Construction and Joinery Pty Ltd. (current board advisor, 300 employees), Banjos Corporation Pty Ltd (current board advisor and Chair of board meetings, up to 1000 employees), Hansen Orchards Pty. Ltd (current family board advisor, 50 FTE’s and up to 500 casuals) and Liv-eat (current board advisor and Chair of board meetings, up to 250 employees)
Martin is a Director of St Lukes Health Insurance Ltd (current Director, 40,000 members and $100m under management), Pets Domain Ltd (current Chairman, 25 stores Australia wide), Australia China Business Council Ltd (Current National Director) and St. Giles Society Ltd (Current Chairman).
He was appointed to the Wine Tasmania Board as an Independent Director in October 2016 and appointed Chairman in December 2017.
Guy Taylor is the former Executive Director Marketing at Tourism Tasmania. He has over 25 years’ experience in culture strategy, branding and organisational design. Before founding the US offices for Blundstone he was the co-creator of the "Who is James Boag?" campaign. He’s been a strategy consultant in North America, the EU and the Middle East, has written for the Age and the West Australian and been a writer in residence at Yaddo colony in New York and the Cite des Arts in Paris. He’s the recipient of a 2013 National AMI award for marketing effectiveness and a keynote presenter on brand and culture strategy to the AICD, the CSIRO and the Australian Chambers Business Congress. Guy managed the Wine Tasmania brand evolution project in 2014 and has his own brand strategy consultancy.
Guy is a University Associate at the Australian Innovation Research Centre (AIRC) at the University of Tasmania. He is involved in the Wine Tasmania marketing committee and was appointed to the Board in April 2015.
Nick Haddow is widely regarded as one of the best cheesemakers in Australia. Originally from Adelaide, Nick has worked throughout Australia, the UK and Europe with some of the world’s leading cheesemakers since the early 1990s.
He moved to Tasmania in 2001 to make the cheese at Pyengana Dairy Company – Australia’s oldest cheese producer. In 2003 he began the Bruny Island Cheese Co. which has gained a reputation for being one of Australia’s benchmark producers of artisan cheese and has been recognised as such at both a local and national level on many occasions.
Nick also has a very successful and high profile media career that includes his role as co-star of all series of SBS’s Gourmet Farmer. He is a successful author, has been a judge at the British Cheese Awards and Chief Judge at the New Zealand Cheese Awards. He helped found the Slow Food movement in Australia and also one of the founding committee members of the Australian Specialist Cheesemakers Association in 1995.
Nick travels regularly in the pursuit of flavour and gaining greater knowledge and experience. He is slightly obsessive compulsive about spreading the good word on Tasmania and the quality of life and produce that it offers, including Tasmanian wine.
Nick was appointed to the Wine Tasmania Board in November 2018.
Bec completed a Bachelor of Agricultural Science majoring in Oenology at the University of Adelaide in 1998.
Following the completion of her degree Bec worked vintages in McLaren Vale, Napa Valley and Coonawarra, before securing a fulltime winemaking position at Capel Vale in Western Australia where she spent 5 years.
Rebecca returned to Tasmania in 2006 and has been the co-owner and winemaker at Holm Oak Vineyards for the past 10 years. Over this time she and her husband Tim have established Holm Oak as one of Tasmania’s leading family owned wine brands.
In 2015 Bec was the inaugural winner of the Owner/Operator award in the Australian Women in Wine Awards, and was named as one of WBMs 50 stars of 2015; and in 2016 Bec was named the Tasmanian winner of the RIRDC Rural Women’s Awards.
Winemaker Joe Holyman grew up on a little farm near Launceston, where his father planted half a hectare of hobby vineyards. Joe’s experience in the wine industry has ranged from waiting on tables to buying wine for The Wine Society's 50,000 Australian members. With a marketing course at Roseworthy under his belt, he then worked in wineries, both making and selling wine, throughout Australia and overseas.
He met wife Lou while working at Cape Jaffa Wines in Robe, South Australia. In 2004 they purchased a small vineyard and cellar door in the Tamar Valley. They brought the Stoney Rise Wine Co name with them (a label Joe had created a few years before). With a focus on the health of the vineyard and a minimal approach to winemaking, Joe has a strong belief in the winemaking practices of Europe.
In 2015 Stoney Rise was named Gourmet Traveller’s Best Small Cellar Door Award.
Joe was appointed to the Board of Wine Tasmania in November 2018.
Tim Lyne is a 5th generation family member at Spring Vale on Tasmania's east coast and grew up working in the vines and broader farming property. He completed a Bachelor of Agricultural Science with Honours in Viticulture (specifically frost protection) in 1999, before moving to Coonawarra as the Technical Officer for Southcorp Wines. In this role, Tim ran the company's pest and disease programs and assisted with a range of research projects across the 1,400ha vineyard. He then moved to Brisbane working for a corporate agricultural company with interests in vineyards, macadamia and broad acre cropping. Whilst in Brisbane, Tim completed an MBA in 2005, focusing on entrepreneurship, marketing and finance.
In 2006, Tim returned home to the 6.6ha Spring Vale vineyard to take on the role of General Manager. He is now Managing Director / owner, having grown Spring Vale (with help, of course) to 31.6ha and with its wines distributed throughout Australia, China, Hong Kong and Russia.
Tim was appointed to the Board of Wine Tasmania in October 2019.
The first case of wine that Sam ever bought was from Tasmania; a dozen bottles of Tamar Ridge Riesling. And her first vintage was in Oregon where, like so many other winemakers, she became captivated by Pinot Noir. So it seems only fitting that after an intervening period of over fifteen years Sam ended up in Tasmania making Pinot Noir, Riesling and Chardonnay.
In the interim period, after vintages throughout Australia and in Italy, Spain and in Oregon, Sam spent ten years as the Senior Winemaker at McLaren Vale’s Wirra Wirra Vineyards, followed by a couple of years at Tower Estate in the Hunter Valley. Sam's most recent position (prior to making the leap into self-employment) was working for the Australian Wine Research Institute.
None of this was really on the radar after finishing a law and arts degree in Christchurch, New Zealand which Sam subsidised with part time work at a wonderful wine bar in the Arts Centre. It was here that she discovered wine and food, an epiphany fuelled by overseas travel and then confirmed with further study in winemaking and viticulture at Lincoln University.
Sam is passionate about the Australian wine industry as well as wine; she's actively involved as a wine show judge, and was the youngest judge and first woman to serve as Chair of Judges at the Sydney Royal Wine Show. She has also recently served three years on the advisory board of the Australian Women in Wine Awards.